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How it works?!

What is ADEXM?

ADEXM is a CPM ad market. The term "market" by itself means that there are sellers and buyers. We, at ADEXM offer a transparent and mostly free environment for publishers, advertisers and ad networks to buy and sell traffic. We consider that the best method to buy and sell traffic, in order for all the parties involved to benefit is the CPM bid system. The CPM bid system means that advertisers and ad network purchase traffic from publishers and pay per 1000 impressions.

Why is our CPM bid system better than CPA, CPS, CPC or any other?


For publishers :
It's rather easy to understand why. As a publisher you get paid for each and every impression served, therefor you don't lose any money if the user doesn't click the ad ( like he / she would be supposed to if using CPC ) or if he / she clicks and doesn't make a sale / lead ( case of the CPA / CPS campaigns ).

Further more, since we gather all advertisers and ad networks in 1 place, it is somehow impossible for anyone else to have better fill rate.

If this wasn't enough, we put an end to payment terms like NET 30 or NET 45 or even NET 60. With ADEXM you can request your payment ANYTIME you want!

For advertisers and partner ad networks :
When you chose CPA / CPS / CPC means that you want results / sales / leads and that you don't fully trust the traffic that you receive therefor you need some kind of insurance which is offered by these CPA / CPS / CPC systems. But what if you can handpick the traffic yourself? What if, all the traffic your campaigns receive is real human, targeted traffic? Wouldn't that be cheaper? Wouldn't you get better results for a lower investment?

As an example, let's say that you are the owner of an online store selling shoes. If you would go for CPA you would pay around 10% sales commission. So for a pair of shoes of $100.00 USD you would pay around $10.00 USD. On ADEXM, if you place an ad campaign with a bid of $0.10 USD you would get 100,000 targeted, real human impressions for $10.00 USD. Out of these 100,000 impressions you get let's say 500 clicks ( maybe more ). Out of these 500 clicks it is impossible not to make at least 10 sales.
Bottom line is that for those $10,00 USD you would spend on a CPA sales commission you will get at least 10 times more sales with ADEXM.

The system, and how it works


In order to fully understand why choosing ADEXM is the right choice please read the below information carefully.

  • ADEXM ad serving technology uses advanced algorhitms that display the ad campaigns served by the advertisers and ad networks on a CPM bid system.
  • The CPM bid system means that we will serve the above mentioned ad campaigns on the websites owned by the publishers, based on the CPM rate of each individual campaign.
  • To further explain our system :
    1. The visitor X enters the publisher's website
    2. On his first page view the visitor X is shown the highest paying campaign that matches the filters : Country, Category / Website ( for different types of campaigns ) and Format
    3. If the visitor X took no interest in the highest paying campaign, on his / her next page view he will be shown the next paying ad campaign.
    4. The process continues until there are no campaigns left, or until the visitor X takes interest in an ad campaign and clicks it.

Fees and commissions


  • On ADEXM publishers receive 100% revenue share. This means that ADEXM does not impose any serving fee or charges for publishers.
  • Serving ads with ADEXM is free for advertisers and ad networks as well. Unlike other serving platforms we do not charge our advertisers and partner ad networks per each 1000 impressions served, or per sale or click. In order for us to cover our costs we impose a small commission for advertisers and ad networks upon deposit as it follows :
    • Advertisers : we charge $0.50 USD + 1.5% of the deposit, minimum deposit being $10.00 USD. This means that for a deposit of $10.00 USD you will pay an extra $0.65 USD as ADEXM commission. Since you can advertise starting at $0.01 USD you can get 1 million impressions for a fee of $0.65 USD only.
    • Ad networks : we charge $0.50 USD + 2% of the deposit, minimum deposit being $100.00 USD. This means that for a deposit of $100.00 USD you will pay an extra $2.50 USD as ADEXM commission. Since you can advertise starting at $0.01 USD you can get 10 million impressions for a fee of $2.50 USD only.